Petite Sirah Advocacy Group

Petite Sirah Symposium at
Concannon Vineyard

ELEVENTH ANNUAL

SESSIONS, LUNCH & TASTING: Concannon Vineyard

TUESDAY JULY 23, 2013

REGISTER NOW

34 days left until the Eleventh Annual Petite Sirah Symposium

AGENDA

7:30 – 8:30 a.m.

Registration & Continental Breakfast

8:30 – 8:40 a.m.

WELCOME ~ John Concannon

8:40 – 8:50 a.m.

INDIVIDUAL INTRODUCTIONS

8:50 – 9:15 a.m.

KEYNOTE SPEAKER ~ Steve Heimoff

Author, Wine Critic, steveheimoff.com

Petite Sirah R-E-S-P-E-C-T, with a strong dose of marketing

SESSION I

9:15 – 9:30 a.m.

DEVOTED TO PETITE SIRAH ~ John Concannon, Concannon Vineyard

Crafting the First Varietally Labeled Petite Sirah in 1964 with a 1961 Vintage

SESSION II

9:30 – 10:00 a.m.

HERITAGE VINEYARDS ~ Tegan Passalacqua,Turley Wine Cellars

129 Years of Growing Petite Sirah in California (1884 to 2013)

BREAK ~ 10:00 – 10:15 a.m.

SESSION III

10:15 – 10:45 a.m.

ENOLOGY ~ Mike Drash, Aratas Wines

Growing Petite Sirahs in the Historical Sierras and Marketing It to a Modern World

SESSION IV

10:45 – 11:15 a.m.

ENOLOGY ~ Aaron Jackson, Aaron Jackson Wines.

Crafting an intriguing marketing message, as well as great Petite Sirahs

SESSION V

11:15 – 12:00 p.m.

MARKETING ~ Michael Houlihan and Bonnie Harvey

Barefoot Cellars Founders

Creating the message of R-E-S-P-E-C-T

GENERAL Q&A

12:00 – 12:30 p.m.

WRAP UP QUESTIONS

OPEN FLOOR

LUNCHEON w/MEDIA ~ 12:30 ~ 1:30 p.m.

BEST OF THE PETS TASTING ~ 1:30 – 3:30 p.m.
With MEDIA
(Bring your Petite Sirah ~ Three bottles)

ACCOMMODATIONS
COURTYARD BY MARRIOTT – LIVERMORE
Phone: 925-243-1000 ~ Ask for PS I Love You Group rate
of $105/night + Tax, including breakfast. Reservations
should be made by July 8, 2013 to qualify for the reduced
rate. LOCATION: 2929 Constitution Dr., Livermore
(15 rooms available at this rate.)

PAYMENT INFORMATION:
Includes Sessions, Lunch, and Media Tasting
PO Box 1505
Windsor, California 95492
Send with this form filled out.

Or register online.

MEMBERS of PS I LOVE YOU ~ FEES
EARLY BIRD SPECIAL: $100 (pre: July 1, 2013)
PS I Love You Member: $125 (July 1 to July 16, 2013)
NON-MEMBERS ~ FEES
EARLY BIRD SPECIAL: $150 (pre: July 1, 2013)
Non-Member: $175 (July 1 to July 16, 2013)

QUESTIONS: Jo Diaz ~ 707.620.0788

jo@diaz-communications.com