ELEVENTH ANNUAL
SESSIONS, LUNCH & TASTING: Concannon Vineyard
TUESDAY JULY 23, 2013
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Companies attending (as of today) |
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Aaron Wines American AgCredit Aratas Wine Barra of MENDOCINO Bogle Winery Carica Wines Clarksburg Wine Company Concannon Vineyard Farm Credit West Don Sebastiani & Sons Encore Glass LLC Guglielmo Winery Gustafson Family Vineyards Handal-Denier Vineyards Hidden Oak Winery Lake Winchester Vineyard LLC Ledson Winery & Vineyards Loma Prieta Winery Miro Cellars |
Nottingham Cellars Occasio Winery Parducci Wine Cellars Pat Paulsen Vineyards PaZa Winery Prager Winery & PortWorks Red Soles Winery River Road Family Vineyards and Winery Robert Biale Vineyards Shake Ridge Vineyard Silkwood Wines Spangler Vineyards T-Vine Cellars Trentadue Winery Tres Sabores Winery Turley Wines Vezer Family Vineyards and Winery Vincent Arroyo Winery Wilson Vineyards |
AGENDA
| 7:30 – 8:30 a.m. | Registration & Continental Breakfast |
| 8:30 – 8:40 a.m. | WELCOME ~ John Concannon |
| 8:40 – 8:50 a.m. | INDIVIDUAL INTRODUCTIONS |
| 8:50 – 9:15 a.m. | KEYNOTE SPEAKER ~ Steve Heimoff
Author, Wine Critic, Wine Enthusiast Magazine steveheimoff.com Petite Sirah R-E-S-P-E-C-T, with a strong dose of marketing |
| SESSION I
9:15 – 9:30 a.m. |
DEVOTED TO PETITE SIRAH ~ John Concannon, Concannon Vineyard
Crafting the First Varietally Labeled Petite Sirah in 1964 with a 1961 Vintage |
| SESSION II
9:30 – 10:00 a.m. |
HERITAGE VINEYARDS ~ Dave Pramuk, Robert Biale Vineyards
129 Years of Growing Petite Sirah in California (1884 to 2013) |
| BREAK ~ 10:00 – 10:15 a.m. | |
| SESSION III
10:15 – 10:45 a.m. |
VITICULTURE ~ Mike Drash, Aratas Wines & Ann Kraemer, Shake Ridge Vineyard
Growing Petite Sirahs in the Historical Sierras and Marketing It to a Modern World |
| SESSION IV
10:45 – 11:15 a.m. |
ENOLOGY ~ Aaron Jackson, Aaron Wines.
Crafting an intriguing marketing message, as well as great Petite Sirahs |
| SESSION V
11:15 – 12:00 p.m. |
MARKETING ~ Michael Houlihan and Bonnie Harvey
Barefoot Cellars Founders Creating the message of R-E-S-P-E-C-T |
| GENERAL Q&A
12:00 – 12:30 p.m. |
WRAP UP QUESTIONS
OPEN FLOOR |
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LUNCHEON w/MEDIA ~ 12:30 ~ 1:30 p.m. BEST OF THE PETS TASTING ~ 1:30 – 3:30 p.m. With MEDIA (Bring your Petite Sirah ~ Three bottles) |
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| PAYMENT INFORMATION:
Includes Sessions, Lunch, and Media Tasting PO Box 1505 Windsor, California 95492 ONLINE REGISTRATION IS NOW CLOSED
MEMBERS of PS I LOVE YOU ~ FEES PS I Love You Member: $125/person (Deadline extended to July 18, 2013) NON-MEMBERS ~ FEES Non-Member: $175/person (Deadline extended to July 18, 2013) QUESTIONS: Jo Diaz ~ 707.620.0788 |
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