Petite Sirah Symposium at
Concannon Vineyard

Companies attending (as of today)

Aaron Wines

American AgCredit

Aratas Wine

Barra of MENDOCINO

Bogle Winery

Carica Wines

Clarksburg Wine Company

Concannon Vineyard

Farm Credit West

Don Sebastiani & Sons

Encore Glass LLC

Guglielmo Winery

Gustafson Family Vineyards

Handal-Denier Vineyards

Hidden Oak Winery

Lake Winchester Vineyard LLC

Ledson Winery & Vineyards

Loma Prieta Winery

Miro Cellars

Nottingham Cellars

Occasio Winery

Parducci Wine Cellars

Pat Paulsen Vineyards

PaZa Winery

Prager Winery & PortWorks

Red Soles Winery

River Road Family Vineyards and Winery

Robert Biale Vineyards

Shake Ridge Vineyard

Silkwood Wines

Spangler Vineyards

T-Vine Cellars

Trentadue Winery

Tres Sabores Winery

Turley Wines

Vezer Family Vineyards and Winery

Vincent Arroyo Winery

Wilson Vineyards

8:50 – 9:15 a.m.

KEYNOTE SPEAKER ~ Steve Heimoff

Author, Wine Critic, Wine Enthusiast Magazine steveheimoff.com

Petite Sirah R-E-S-P-E-C-T, with a strong dose of marketing

SESSION I

9:15 – 9:30 a.m.

DEVOTED TO PETITE SIRAH ~ John Concannon, Concannon Vineyard

Crafting the First Varietally Labeled Petite Sirah in 1964 with a 1961 Vintage

SESSION II

9:30 – 10:00 a.m.

HERITAGE VINEYARDS ~ Dave Pramuk, Robert Biale Vineyards

129 Years of Growing Petite Sirah in California (1884 to 2013)

SESSION III

10:15 – 10:45 a.m.

VITICULTURE ~ Mike Drash, Aratas Wines & Ann Kraemer, Shake Ridge Vineyard

Growing Petite Sirahs in the Historical Sierras and Marketing It to a Modern World

SESSION IV

10:45 – 11:15 a.m.

ENOLOGY ~ Aaron Jackson, Aaron Wines.

Crafting an intriguing marketing message, as well as great Petite Sirahs

SESSION V

11:15 – 12:00 p.m.

MARKETING ~ Michael Houlihan and Bonnie Harvey

Barefoot Cellars Founders

Creating the message of R-E-S-P-E-C-T

GENERAL Q&A

12:00 – 12:30 p.m.

WRAP UP QUESTIONS

OPEN FLOOR

LUNCHEON w/MEDIA ~ 12:30 ~ 1:30 p.m.

BEST OF THE PETS TASTING ~ 1:30 – 3:30 p.m.

With MEDIA

(Bring your Petite Sirah ~ Three bottles)

PAYMENT INFORMATION:

Includes Sessions, Lunch, and Media Tasting

PO Box 1505

Windsor, California 95492

MEMBERS of PS I LOVE YOU ~ FEES

PS I Love You Member: $125/person (Deadline extended to July 18, 2013)

NON-MEMBERS ~ FEES

Non-Member: $175/person (Deadline extended to July 18, 2013)

QUESTIONS: Jo Diaz ~ 707.620.0788

jo@diaz-communications.com