PS I Love You

PS I Love You promotes and accents the positives of Petite Sirah as a heritage variety worth enjoying.

Discover Petite©

PS I Love You Is Not Just for Love Letters Anymore!

In August 2002, Diaz Communications launched a Petite Sirah Symposium on behalf of their client, sponsored by Foppiano Vineyards in Healdsburg, California. Key figures from the Petite Sirah industry, including growers, producers, and winemakers, convened for the event. Discussions spanned the spectrum of Petite Sirah, covering topics from soil and vineyard management to winemaking techniques and marketing strategies. Subsequently, with Foppiano Vineyards’ endorsement, Diaz Communications spearheaded a marketing and public relations campaign for Petite Sirah. This symposium became an annual event, running from 2003 to 2014.

Petite Sirah Offers a World Of Rich, Bold Flavors!

Here are some reasons why you might want to discover Petite Sirah:
1. Depth and complexity: Petite Sirah is known for its full-bodied, well-structured wines, with deep, inky colors and complex flavors ranging from blackberry and blueberry to earthy, smoky notes.
2. Ageability: Petite Sirah wines can age beautifully, developing even more depth and complexity over time.
3. Versatility: While Petite Sirah is often used as a blending grape, it can shine on its own, and it pairs well with a wide variety of foods, from hearty stews and rich cheeses to grilled meats and even dark chocolate.
If you’re looking for a wine that packs a punch and offers plenty of depth and complexity, Petite Sirah is worth exploring!



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Farm Credit
Read A Brief History of Petite Sirah

Petite Sirah, also known as Durif, has an intriguing history that intertwines Europe and the New World.

  1. Origins: It all starts in the 1860s in France when a botanist named François Durif discovered a new grape variety in the Rhône region. This grape was a cross between Peloursin and Syrah, hence the name Durif.
  2. Migration to the New World: The grape made its way to California in the late 19th century, likely brought by Charles McIver, a French nurseryman. Initially, it was thought to be a clone of Syrah, but later it was identified as Durif.
  3. California’s Adoption: In California, Petite Sirah found a welcoming home. Its ability to withstand the heat and produce deeply colored, tannic wines made it a favorite among winemakers.
  4. Prohibition and Decline: During Prohibition, many vineyards were uprooted, including a significant portion of Petite Sirah vines. After Prohibition ended, there was a shift towards more popular varieties, causing Petite Sirah to decline in popularity.
  5. Revival and Recognition: Despite its decline, Petite Sirah didn’t disappear entirely. In the late 20th and early 21st centuries, there was a renewed interest in this grape variety. Winemakers recognized its potential for producing bold, full-bodied wines with intense flavors of dark fruit, spice, and chocolate.
  6. Modern Era: Today, Petite Sirah is experiencing a renaissance. It has gained recognition for its unique character and is often used in blends to add structure and complexity. It has also found success as a varietal wine, particularly in regions like California and Australia.

Get a Detailed Timeline Here…

What Does Dr. Carole Meredith Have To Say About Petite Sirah? Taken from a taped transcript of the 2002 Petite Sirah Symposium at Foppiano Vineyards:

BATF is now considering whether or not to allow the name Durif to be used as a synonym for Petite Sirah. I think that there’s a fair bit of confusion on this subject, so it might be useful if I simply review what Petite Sirah is.

To my mind, Petite Sirah is Durif. There is no doubt about this. Some Petite Sirah vineyards, especially old ones, often contain a few vines of other varieties, but when we analyzed the DNA of vines that look like Petite Sirah, more than 90% of them are Durif. The few that are not turn out to be Peloursin, which is the mother of Durif and looks a lot like it.

Old red vineyards are mixtures. You usually find four, or five, or eight, or nine, or ten varieties in there. I’ve been in some of the old Petite Sirah vineyards, and I’ve found all kinds of weird stuff. But the same thing happens if you go in an old Zin vineyard, or even an old Cab vineyard. You will find a lot of other varieties. So, everything that looked like Petite Sirah that we sampled was Durif. We don’t need to worry that not all Petite Sirah is Durif, because I would say that Petite Sirah is Durif, no questions asked.

So, what that means, when we say Petite Sirah is Durif, is that it’s a synonym… that’s simply two names for the same variety, just like Shiraz and Syrah; two names for the same variety. It doesn’t mean that Durif is like this, and Petite Sirah’s like this, and there’s some differences. It’s just two names.

Now what about the relationship between Petite Sirah and Syrah? What we now know is that Petite Sirah is the offspring of Syrah. Every grape variety has two parents. In the case of Petite Sirah, those two parents are Syrah and Peloursin. That means that half of the genetic makeup of Petite Sirah came directly from Syrah. Syrah is the father of Petite Sirah in the true genetic sense.

Clones are just variants within a variety; so there may well be clones within Petite Sirah, but it’s not correct to say that Petite Sirah is a clone of Syrah. They’re two distinct varieties, but they’re as closely related as two varieties can be.

Read Frequently Asked Questions

Petite Sirah I Love You

Mailing Address

PO Box 1505
Windsor CA 95442

Mailing Address

PO Box 1505
Windsor CA 95442