Petite Retreat

Date: Tuesday, June 6, 2017
Time: 8:30 a.m. to 3:30 p.m.
Location: The Vineyard Club – 355 Rockmound Road, Geyserville, CA 95441 – Click here to “Map It”
Registration: PS I Love You Members – $80/person / Non Member – $100/person
Questions: Call (707) 857 – 0014 or email





8:30 a.m. to 9:00 a.m. – Reception

9:00 a.m. to 10:00 a.m. – The Advantages of Weather StationsMark Greenspan, Ph.D., Viticulturist, Advanced Viticulture, Inc.

  • Mark Greenspan is the proprietor of Advanced Viticulture, Inc., a winegrowing consulting and vineyard management company, focusing on sustainability. “From a philosophy of minimal inputs to the vineyard, but with timely manipulations, we achieve environmental protection while allowing each site’s uniqueness to be expressed in their wines. Reduction of fertilizer and irrigation inputs allows the vineyard’s characteristics to shine through to the wines.” Mark is a monthly contributor to Wine Business Monthly, offering in depth, industry insights on viticultural sustainability.

10:15 a.m. to 11:15 a.m. – Crafting Award Winning Petite SirahMiro Tcholakov, Vice President of Winemaking Operations/Trentadue Winery

  • Miro Tcholakov: “My passionate love affair with Petite Sirah lead to my election to the Board of Directors, being a past President of PS (Petite Sirah) I Love You. Making wine had been a lifelong dream. After completing studies in 1990 at the higher Institute of Agriculture in Bulgaria in Agronomy/Viticulture, I traveled to California on an exchange program in wine business. I continued my education by attending Santa Rosa Junior College and UC Davis, focusing on specific courses in Winemaking and management. My internship started at Dry Creek Vineyards in the summer of 1990, and it was during this time that I fell in love with two distinctively California varietals; Zinfandel and especially Petite Sirah. With my critical acclaim from all major wine publications and wine competitions, Miro will be discussing his winemaking style.

11:15 a.m to 12:15 a.m. – Direct Sales StrategiesSusan DeMatei, Wine Glass Marketing

  • Susan DeMatei has over 10 years of experience in winery consumer direct marketing, including Wine Club, database marketing, CRM, e-commerce, events and general luxury wine marketing encompassing awareness, conversion, and loyalty. Overall, she has 20 years of experience specializing in direct sales to a luxury market. She is the founder of WineGlass Marketing, a full-service direct marketing agency focused on Direct-to-Consumer acquisition, sales and retention for the wine industry. Susan will be sharing proven strategies and case studies that she has seen her clients use to move their wine business from three-tier distribution toward direct sales.

12:15 p.m. to 1:30 p.m. – Lunch

1:30 p.m. to 3:30 p.m. – Petite Sirah Tasting among participants